Four Colour Printing
Ideal for: large run photographic work
Not for: smaller runs which are now better suited to dye sub or digital printing
The image is broken down into four essential colours – cyan, magenta, yellow and black (known as CMYK). Most creative software can store an image in CMYK format, but be careful as the monitor may not give a Pantone-accurate version of the image. It is best to send graphic files with a printed visual. Note that the magenta is not as strong as in paper printing, limiting the strength of reds and pinks. This can be overcome by using spot colours from extra screens. Additional spot colours are recommended to highlight text such as slogans or product names.
Not for: smaller runs which are now better suited to dye sub or digital printing
The image is broken down into four essential colours – cyan, magenta, yellow and black (known as CMYK). Most creative software can store an image in CMYK format, but be careful as the monitor may not give a Pantone-accurate version of the image. It is best to send graphic files with a printed visual. Note that the magenta is not as strong as in paper printing, limiting the strength of reds and pinks. This can be overcome by using spot colours from extra screens. Additional spot colours are recommended to highlight text such as slogans or product names.